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Non-Fiction

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Rp 140,000
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Who are the men committing the rising number of serial homicides in the U.S. -- and why do they kill? The increase in these violent crimes over the past decade has created an urgent need for more and better information about these men: their crime scene patterns, violent acts, and above all, their m..
Rp 643,000
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In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed..
Rp 611,000
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In "Negotiating Rationally, "Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. Managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on the..
Rp 367,000
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From the Pulitzer Prize-winning author of "The Denial of Death," a penetrating and insightful perspective on the source of evil in our world. "A profound, nourishing book...absolutely essential to the understanding of our troubled times." --Anais Nin "An urgent essay that bears all the marks of a fi..
Rp 418,000
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Argues that Buddhism, Confucianism, and Shintoism are more responsible for Japan's current economic success than contact with the West, and discusses Japanese religion and culture...
Rp 441,000
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This new edition of the highly acclaimed study on the causes of war has been expanded and updated to include a complete discussion of World War II and the road towards nuclear war. Analyzing all international wars since 1700, this widely quoted work solves the riddle of why some wars are long and so..
Rp 512,000
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Traces history and civilization of the Chinese from the classical period to the People's Republic with reference to their religion, social and economic conditions, government, and foreign relations...
Rp 733,000
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In this insightful classic, John Gardner unpacks what it means to be a leader, stressing the importance of dispersed leadership and a primary understanding of leadership as applied across all sectors of society. "A masterpiece."--Walter F. Ulmer, Jr., President and CEO, Center for Creative Leadershi..
Rp 349,000
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A blending of scholarly research and interviews with many of the figures who launched the civil rights movement in the 1960s and 1970s records the events of the movement's tumultuous first decade...
Rp 524,000
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Two noted professors offer easily remembered rules for using history effectively in day-to-day management of governmental and corporate affairs to avoid costly blunders. "An illuminating guide to the use and abuse of history in affairs of state" (Arthur Schlesinger)...
Rp 458,000
Ex Tax:Rp 458,000
Thirty years ago Richard Neustadt published Presidential Power, which became a widely studied book on the theory and practice of presidential leadership. Presidents themselves read it and assign it to their staff for study, as did the intructors of hundreds of thousands of students of government. No..
Rp 524,000
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Too much of a good thing, argues Schwartz, can be detrimental to our psychological well-being. A culture that thrives on the availability of constantly evolving options may foster dissatisfaction and even self-blame in individuals that could lead to a paralysis in decision making and even depression..
Rp 298,000
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Maria Trapp recalls the events that brought her talented family from Austria to the hills of New England...
Rp 297,000
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Armed with extraordinary new discoveries about our genes, acclaimed science writer Matt Ridley turns his attention to the nature-versus-nurture debate in a thoughtful book about the roots of human behavior.Ridley recounts the hundred years' war between the partisans of nature and nurture to explain ..
Rp 366,000
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La moria grandissima began its terrible journey across the European and Asian continents in 1347, leaving unimaginable devastation in its wake. Five years later, twenty-five million people were dead, felled by the scourge that would come to be called the Black Death. The Great Mortality is the extra..
Rp 396,000
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world,..
Rp 332,000
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Presents a seven-step plan to turn willful children into willing ones by applying basic rules of discipine and consistency to a child's daily life...
Rp 297,000
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Showing 61 to 120 of 55007 (917 Pages)
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