Here in the UK we have a product called Marmite. It is a deeply divisive food, which you either love or hate. Those who love it, cannot understand how anyone could live without it - and of course, the opposite is true for those who hate it This same sentiment could be applied to volume as a trading..
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfoli..
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."A breakthrough book. Wonderfully applicable to about everything in life." --Nassim Nicholas Taleb, author of The..
Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glas..
You work hard and try to save money, so why is there never enough to cover all the bills, to put some away in your child's college fund, to pay off your credit card debt -- or to relax and have some fun, for once? In the "New York Times" bestseller "All Your Worth," mother/daughter team Elizabeth Wa..
Satoru Iwata was the global president and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world's best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildl..
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change.LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLERWeaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearle..
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y..
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders fac..
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their..
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your co..
A one-page tool to reinvent yourself and your careerThe global bestseller "Business Model Generation" introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. "Business Model You" uses the same powerful one-page tool to teach read..
Find success in finance, friendships, and spirituality with the advice of a well-known expertIt's safe to say that nearly everyone is seeking a happier, more successful life. So then why do so few attain it? "Business Secrets from the Bible" proposes a new way to view and approach success--one based..
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of th..
In Case Interview Secrets, you'll discover step-by-step instructions on how to dominate what many consider to be the most complex, most difficult, and most intimidating corporate job interview in the world the infamous case interview. Victor Cheng, a former McKinsey management consultant, reveals hi..
Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable read..
**Winner of the 2009 Nautilus Gold Award**
Consciousness is the main source of organizational greatness. Conscious
business, explains Fred Kofman, means finding your passion and
expressing your essential values through your work. A conscious business
seeks to promote the intelligent p..
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to..
In Decision Making and Problem Solving, leadership guru John Adair provides the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and to..
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the..
Twenty-five years ago, John Maxwell published the book that forever transformed how we think about leadership. Developing the Leader Within You revolutionized the way leaders are made and in the process sold more than one million copies. Now John Maxwell returns to his classic text to include the le..
The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary adviso..
Year after year, readers pulled me aside at events and said, "I've never_x000D_
had a problem starting. I've started a million things, but I never _x000D_
finish them. Why can't I finish?_x000D_
According to studies, 92 percent of New Year's _x000D_
Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a "disrupt or be disrupted" market: innovate from within. Today, driving innovation from within an organization is the single most important factor for a company's success. In Disrupt-I..
Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, ..
The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiatio..
You ll get up to speed fast on the most essential business skills with this set of concise, practical primers. "Finance Basics" explains the fundamentals of corporate financeand its jargon; "Running Meetings" gives you the tools and checklists you need to keep your meetings effective and efficient; ..