The essential career handbook for creative working women.Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel..
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed..
In "Negotiating Rationally, "Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations. Managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on the..
In this insightful classic, John Gardner unpacks what it means to be a leader, stressing the importance of dispersed leadership and a primary understanding of leadership as applied across all sectors of society. "A masterpiece."--Walter F. Ulmer, Jr., President and CEO, Center for Creative Leadershi..
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world,..
Few gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world's number one airline, best airport, and busiest port of trade, but also the world's fo..
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their..
The Intelligent Investor REV Ed. (HC)Brand/Author: Graham, Benjamin
Product Code: 9780060555665
Publisher :Harper Collins
Page :640This classic text is annotated to update Graham's timeless wisdom for today's market conditions...
The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and cult..
In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written the first book on the remarkable bull market that began in 1982 and ended just in the early 2000s. For almost two decades..
Identifying 18 visionary companies, the authors set out to determine what's special about them and to provide a blueprint for prosperity. Includes hundreds of examples showing what makes the truly exceptional firms different from the everyday ones...
TIME economics columnist Fox describes the rise and fall of the world's most influential investing idea--the efficient markets theory--and its replacement with behavioral economics in a lively history of ideas...
The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the rea..
The popular media often portrays Asian Americans as highly educatedand successful individuals--the "Model Minority."As the ethnic minority with the largest percentage of college graduates, many Asian Americans do enter the professional workforce. However, many of them seem to stall in their careers ..
In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants--Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, wh..
A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization...
This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad th..
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the ..
We live in the age of speed. We strain to be more efficient, to cram more into each minute, each hour, each day. Since the Industrial Revolution shifted the world into high gear, the cult of speed has pushed us to a breaking point. Consider these facts: Americans on average spend seventy-two minutes..
More than one million hardcovers soldNow available for the first time in paperback The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market ConditionsThe greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philo..
Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus ..
Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work..
When it comes to money, are you controlled by fear? Do you underestimate your worth? Are you ready to go to the next level, but can't seem to get there?If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potent..
What makes an effective executive?The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wast..
Quiet leaders are masters at bringing out the best performance in others. They improve the thinking of people around them - improving the way their brains process information - without telling anyone what to do. This book provides a brain-based approach that helps executives and managers improve the..
'Integrity' explains the central importance of character and integrity in success - and how you can develop yours. The text shows what integrity is, how it is lived in everyday experience and what one must do to determine whether you are perceived as someone with character and integrity...
Peter Drucker's classic book on innovation and entrepreneurshipThis is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovat..
The groundbreaking and premier work on nonprofit organizationsThe nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resour..
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an ..
The New York Times bestselling Freakonomics was a worldwide sensation. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the "freakquel" is even bolder, funnier, and more surprising than the first.SuperFreakonomics challenges the w..
Quietly and steadily, the number of women making six figures or more is increasing and continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white-collar professionals to freelancers and part-timers, women are forging careers with considerable financial su..
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With doz..
A revealing and unflinchingly honest exploration of the fashion industry, including profiles of the great designers, reviews the history of couture from the days of French designers wielding total authority to the current market-driven industry ruled by consumers. Reprint...
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?These may not sound like typical quest..
Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a ..
Ever since there have been people, there have been tribes. Within each corporation there exists numerous separate tribes, and the authors show how these tribes develop and how they can lead to maximized productivity and growth...
The bestselling author of Growing a Business presents a visionary new program which businesses can follow to help restore the planet. A daring, urgent vision of a kind of 21st century Canaan that Hawken yet believes we can reach.--San Francisco Chronicle...
In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that refuses to franchise and is a testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made hamburger meant something. This is the story of a unique and profitabl..
In the tradition of Freakonomics and Blink, a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable...
Change or Die. What if you were given that choice? If you didn't, your time would end soon--a lot sooner than it had to. Could you change when change matters most?This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company...
For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better--and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across t..
Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.Bill Zanker started The Learning A..
The fight to control RJR Nabisco during October and November of 1988 was more than just the largest takeover in Wall Street history. Marked by brazen displays of ego not seen in American business for decades, it became the high point of a new gilded age, and its repercussions are still being felt. T..