HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."A breakthrough book. Wonderfully applicable to about everything in life." --Nassim Nicholas Taleb, author of The..
Seth Godin’s three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glas..
You work hard and try to save money, so why is there never enough to cover all the bills, to put some away in your child's college fund, to pay off your credit card debt -- or to relax and have some fun, for once? In the "New York Times" bestseller "All Your Worth," mother/daughter team Elizabeth Wa..
Satoru Iwata was the global president and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world's best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildl..
Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change.LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLERWeaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearle..
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders fac..
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their..
A one-page tool to reinvent yourself and your careerThe global bestseller "Business Model Generation" introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. "Business Model You" uses the same powerful one-page tool to teach read..
Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable read..
**Winner of the 2009 Nautilus Gold Award**
Consciousness is the main source of organizational greatness. Conscious
business, explains Fred Kofman, means finding your passion and
expressing your essential values through your work. A conscious business
seeks to promote the intelligent p..
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to..
In Decision Making and Problem Solving, leadership guru John Adair provides the techniques and insights you need to find solutions, spark creativity and confidently make the right decisions. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and to..
Twenty-five years ago, John Maxwell published the book that forever transformed how we think about leadership. Developing the Leader Within You revolutionized the way leaders are made and in the process sold more than one million copies. Now John Maxwell returns to his classic text to include the le..
The book that shows how to get the job done and deliver results . . . whether you're running an entire company or in your first management job Larry Bossidy is one of the world's most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary adviso..
Year after year, readers pulled me aside at events and said, "I've never_x000D_
had a problem starting. I've started a million things, but I never _x000D_
finish them. Why can't I finish?_x000D_
According to studies, 92 percent of New Year's _x000D_
Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a "disrupt or be disrupted" market: innovate from within. Today, driving innovation from within an organization is the single most important factor for a company's success. In Disrupt-I..
Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, ..
DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that's profitable can still go belly-up? Has your grasp of your company's numbers helped--or hu..
Don't let destructive drama sideline your career. Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues--even difficult ones--for the good of your organization and your career. How can you do..
TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide t..
Bring strategy into your daily work._x000D_
It's your responsibility as a manager to ensure that_x000D_
your work--and the work of your team--aligns with the overarching _x000D_
objectives of your organization. But when you're faced with competing _x0..
Develop the mindset and presence to successfully manage others for the first time. If you read nothing else on becoming a new manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an o..
NEW from the bestselling HBR's 10 Must Reads series. The best leaders _x000D_
know how to communicate clearly and persuasively. How do you stack up? _x000D_
If you read nothing else on communicating effectively, read these 10 _x000D_
articles. We've combed through hundreds of articles in the Harvar..
NEW from the bestselling HBR's 10 Must Reads series. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review..
The path to your professional success starts with a critical look in the_x000D_
mirror. If you read nothing else on managing yourself, read these 10 _x000D_
articles (plus the bonus article "How Will You Measure Your Life?" by _x000D_
Clayton M. Christensen). We've combed through hundreds of Harva..
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it?and your customers?at the center ..
Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most i..
Most teams underperform. Yours can beat the odds.If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get re..
Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders ..
Two years before the housing market collapsed in 2008, Donald Trump looked forward to a crash: “I sort of hope that happens because then people like me would go in and buy,” he said. But our future president wasn’t alone. While millions of Americans suffered financial loss, tycoons pounced to heartl..
Based on a popular class taught by a Harvard Business School professor.
If you're not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you'll need to make smart financial decisions and develop the confidence to clearly communicate tho..
'How Successful People Think' guides readers through the 11 secrets successful people know. Arranged in an easy-to-follow format, John C. Maxwell teaches readers how to expand their thinking and achieve their dreams...
Now published in more than twenty countries, David Bornstein's How to Change the World has become the bible for social entrepreneurship--in which men and women around the world are finding innovative solutions to a wide variety of social and economic problems. Whether delivering solar energy to Braz..
Every day millions of people with high potential are frustrated and held back by incompetent leaders. New York Times bestselling leadership author John C. Maxwell knows this because the number one question he gets asked is about how to lead when the boss isn't a good leader.You don't have to be tr..
Success is not final and failure is not fatal.Maria Hatzistefanis should know. Having spent 20 years building her own company (described by the press as 'an overnight success'), she acknowledges how hard it is to keep going and find your motivation, especially in the face of self-doubt, rejection an..
Mark Cuban shares his wealth of experience and business savvy in his first published book, How to Win at the Sport of Business. One of the world's wealthiest entrepreneurs, Mark Cuban has collected and updated the greatest material from his popular blog, "blog maverick," to provide a handbook of ins..
Changing hearts is an important part of changing minds. Research shows _x000D_
that appealing to human emotion can help you make your case and build _x000D_
your authority as a leader._x000D_
This book highlights that research and shows you how_x000D_
We all have a longing to be significant. We want to make a contribution, to be a part of something noble and purposeful. But many people wrongly believe significance is unattainable. They worry that it's too big for them to achieve. That they have to have an amazing idea, be a certain age, have a lo..
In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provi..
A 12-Month Plan to Financial Freedom"A terrifically informative and thoughtful book." - Gretchen Rubin, bestselling author of The Happiness Project and The Four TendenciesIn this essential handbook--a blend of Rich Dad, Poor Dad and The Happiness Project--the co-host of the wildly popular InvestED p..