The Corporate Startup: How established companies can develop successful innovation ecosystems

A key reading for leaders that outlines how to effectively innovate for _x000D_ the future and boost growth, while running the core business. - Alex _x000D_ Osterwalder, Co-author of Business Model Generation.
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_x000D_ Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship
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_x000D_ The Corporate Startup is a practical guide for _x000D_ established companies that aspire to develop and sustain their _x000D_ innovation capabilities. - The world around us is changing rapidly. _x000D_ There is now more pressure on established companies to innovate. - The _x000D_ challenge most companies face is how to develop new products for new _x000D_ markets, while managing their core business at the same time. - The _x000D_ principles and practices outlined in this book provide companies with a _x000D_ blueprint of how to manage innovation while they execute on their core _x000D_ business. - The Corporate Startup provides frameworks, visualizations, _x000D_ templates, tools and methods that can be easily applied to develop new _x000D_ products and business models.
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_x000D_ This book helps organisations of all sizes to manage_x000D_ innovation. This playbook uses illustrated step-by- step guides to lead_x000D_ the reader through the processes to create an ecosystem that nurtures _x000D_ innovation at every level in a business. - Jury CMI Management Book of _x000D_ the Year.
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_x000D_ Big companies need to innovate or die. The question _x000D_ is how. Companies need a playbook; a process by which they can start the_x000D_ process of transforming their organizations into innovation engines. _x000D_ The Corporate Startup is that playbook. It provides a proven methodology_x000D_ --applying Lean Startup principles and more-- for building a culture of_x000D_ innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding _x000D_ Partner at Highline BETA.