On Purpose

Brands growing rapidly have a clear sense of purpose and the value they _x000D_ bring to their customers and employees. On Purpose is a practical guide _x000D_ to executing business purpose successfully by delivering a branded _x000D_ customer experience people love. It presents a framework for success _x000D_ based on being clear about your brand purpose and promise so you can _x000D_ achieve exceptional results through exceptional experiences. It provides_x000D_ the tools for brands to stand out by defining, designing and delivering_x000D_ distinctive, valuable customer experiences across multiple channels.
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_x000D_ Because purpose is what you do, not what you claim, _x000D_ On Purpose helps you act on your business purpose by showing you how to _x000D_ make your brand stand out. Each chapter illustrates how to succeed in a _x000D_ specific channel by presenting interviews with purpose-driven leaders _x000D_ such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav _x000D_ Thompson (giffgaff) and case studies of companies including:
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_x000D_ - Altro
_x000D_ - Barclays Bank
_x000D_ - Best Western
_x000D_ - citizenM
_x000D_ - IKEA
_x000D_ - LEGO
_x000D_ - Liberty Global Business Services
_x000D_ - London 2012 Olympics
_x000D_ - Lush
_x000D_ - Nissan
_x000D_ - O2
_x000D_ - Timpson
_x000D_ - Zappos