
As domestic business becomes increasingly reliant on succeeding in _x000D_
export markets, the need for specialist knowledge in international trade_x000D_
is crucial. The second edition of The 30 Day MBA in International Business thoroughly_x000D_
explains the current business environment, offers brand new case _x000D_
studies on IKEA, Ford Motors, Match.com, Shell, and HP, and is packed _x000D_
with links to free online resources. Chapters cover international _x000D_
marketing strategy, managing international organizations, selecting _x000D_
global strategic partners, finance, accounting, and human resource _x000D_
management. This book will help managers, aspiring managers, and _x000D_
business students understand export trading to the benefit of their _x000D_
businesses.
Details | |
Author : | Barrow, Colin |
Format : | Paperback |
- : Delivered in 3-7 Days
- Weight: 0.60kg
- ISBN: 9780749475420