The 30 Day MBA in International Business

As domestic business becomes increasingly reliant on succeeding in _x000D_ export markets, the need for specialist knowledge in international trade_x000D_ is crucial.  The second edition of The 30 Day MBA in International Business thoroughly_x000D_ explains the current business environment, offers brand new case _x000D_ studies on IKEA, Ford Motors, Match.com, Shell, and HP, and is packed _x000D_ with links to free online resources.  Chapters cover international _x000D_ marketing strategy, managing international organizations, selecting _x000D_ global strategic partners, finance, accounting, and human resource _x000D_ management.  This book will help managers, aspiring managers, and _x000D_ business students understand export trading to the benefit of their _x000D_ businesses.