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The Third Wave: An Entrepreneur's Vision of the Future

The Third Wave: An Entrepreneur's Vision of the Future
The Third Wave: An Entrepreneur's Vision of the Future


One_x000D_ of America’s most accomplished entrepreneurs—a pioneer who made the _x000D_ Internet part of everyday life and orchestrated the largest merger in _x000D_ the history of business—shares a roadmap for how anyone can succeed in a_x000D_ world of rapidly changing technology.

Steve Case’s career began _x000D_ when he cofounded America Online (AOL) in 1985. At the time, only three _x000D_ percent of Americans were online. It took a decade for AOL to achieve _x000D_ mainstream success, and there were many near-death experiences and _x000D_ back-to-the-wall pivots. AOL became the top performing company of the _x000D_ 1990s, and at its peak more than half of all consumer Internet traffic _x000D_ in the United States ran through the service. After Case engineered _x000D_ AOL’s merger with Time Warner and he became Chairman of the combined _x000D_ business, Case oversaw the biggest media and communications empire in _x000D_ the world.

In The Third Wave, which pays homage to the _x000D_ work of the futurist Alvin Toffler (from whom Case has borrowed the _x000D_ title, and whose work inspired him as a young man), Case takes us behind_x000D_ the scenes of some of the most consequential and riveting business _x000D_ decisions of our time while offering illuminating insights from decades _x000D_ of working as an entrepreneur, an investor, a philanthropist, and an _x000D_ advocate for sensible bipartisan policies.

We are entering, as _x000D_ Case explains, a new paradigm called the “Third Wave” of the Internet. _x000D_ The first wave saw AOL and other companies lay the foundation for _x000D_ consumers to connect to the Internet. The second wave saw companies like_x000D_ Google and Facebook build on top of the Internet to create search and _x000D_ social networking capabilities, while apps like Snapchat and Instagram _x000D_ leverage the smartphone revolution. Now, Case argues, we’re entering the_x000D_ Third Wave: a period in which entrepreneurs will vastly transform major_x000D_ “real world” sectors like health, education, transportation, energy, _x000D_ and food—and in the process change the way we live our daily lives. But _x000D_ success in the Third Wave will require a different skill set, and Case _x000D_ outlines the path forward.

The Third Wave is part _x000D_ memoir, part manifesto, and part playbook for the future. With passion _x000D_ and clarity, Case explains the ways in which newly emerging technology _x000D_ companies (a growing number of which, he argues, will not be based in _x000D_ Silicon Valley) will have to rethink their relationships with customers,_x000D_ with competitors, and with governments; and offers advice for how _x000D_ entrepreneurs can make winning business decisions and strategies—and how_x000D_ all of us can make sense of this changing digital age.

Author :Case, Steve
Format :Hardcover
Rp 399,000
Ex Tax: Rp 399,000
  • : Delivered in 3-7 Days
  • Weight: 0.60kg
  • ISBN: 9781501132582

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