Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
- Product Code: 9781509874774
- Availability: In Stock (3-7 business days)
- Format :PAPERBACK
- Publisher :Pan MacMillan
- Language :ENGLISH
Buy Now
In Stock (3-7 business days)
- List Price: Rp179,000
-
Now: Rp161,100
Overview
Six Billion Shoppers takes readers on an exciting and colourful journey
around the world to visit the next e-commerce mega markets and explore
how a new e-commerce boom is opening opportunities for entrepreneurs and
global brands alike.
From China to India to Nigeria, e-commerce is
entering a golden era in countries that were long left out of the
e-commerce gold rush experienced in the West. If the story of the first
twenty years of e-commerce's growth was set in developed markets, the
story of the next twenty years will be set in emerging ones. The rise of
e-commerce in emerging markets is being driven by three major trends:
widespread internet adoption, a rising middle class, and, most
importantly, innovative new business models that serve the needs of
local customers better than the models used by western e-commerce
giants.
Travelling through Nigeria, China, India, Southeast
Asia and Latin America, Porter Erisman addresses e-commerce across these
new markets and what it means for western brands. He argues that
e-commerce in developing countries is revolutionary and will play a much
larger role in emerging markets than in the West. With e-commerce in
emerging markets entering a rapid period of expansion, Six Billion
Shoppers explains how to seize the massive opportunity created by
emerging market consumers and provides practical advice on how to ride
this new business trend.