Menu
Your Cart
Sign up now and be our loyal customer! Enjoy our exclusive WELCOME VOUCHERS for our members! (Voucher will be sent within 24 Hours)

The Business of Design: Balancing Creativity and Profitability

The Business of Design: Balancing Creativity and Profitability
The Business of Design: Balancing Creativity and Profitability
Inspired by Granet's own course on running a successful design practice as well as his experience guiding over four hundred design firms, The Business of Design is organized into six clear chapters interwoven with stories, the author's own experiences and life lessons. The Business of Design guides the reader through the steps of creating a successful firm, from the initial foundation of a design practice, to financial management, marketing and public relations, human resources, and project management. The last chapter, on product development, explores the growing trend in the design profession to develop products and bring them to the marketplace, allowing designers to share their voice with a larger audience. The Business of Design includes a foreword by M. Arthur Gensler and interviews with individual architects and designers who have made their mark on the profession, including Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier. These esteemed architects and designers share the benefits of their experience as well as their own take on the business of design. A vibrant and enticing look at the business side of design practice, this graphically beautiful book is neither dry nor intimidating.
Details
Language :English
Rp 698,000
Ex Tax: Rp 698,000
  • : Out Of Stock
  • Weight: 0.91kg
  • Dimensions: 10.20cm x 8.20cm x 0.90cm
  • ISBN: 9781616890186

Write a review

Note: HTML is not translated!
Bad Good
We use cookies and other similar technologies to improve your browsing experience and the functionality of our site. Privacy Policy.