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Whatever You Think, Think The Opposite (9780141025711)

Whatever You Think, Think The Opposite (9780141025711)
Whatever You Think, Think The Opposite (9780141025711)

The bestselling author of It's Not How Good You Are, It's How Good You _x000D_ Want To Be Paul Arden turns logic and common sense on its head in _x000D_ Whatever You Think, Think the Opposite and gives you the confidence to _x000D_ take bigger risks and enjoy your work more than you can imagine. Have _x000D_ you ever considered the extraordinary power of making bad decisions, _x000D_ being unreasonable, and taking dangerous, unadvisable risks? Has it _x000D_ ever occurred to you that nothing is more dangerous than playing it _x000D_ safe, or that the straight and narrow path may lead you right off a _x000D_ cliff? Paul Arden has become a global business guru on the strength of_x000D_ such radical insights. His first book, It's Not How Good You Are, It's_x000D_ How Good You Want to Be, became a word of mouth classic, selling more _x000D_ than half a million copies. Instead of the usual boring advice, he _x000D_ offered daring quips, aphorisms, and paradoxes - all seeking to revise _x000D_ what we habitually hold as our 'common sense'. Whatever You Think, _x000D_ Think the Opposite is an even more daring attack on the way we look at _x000D_ our work and our world. Whether you sell, manage, or buy, Arden will _x000D_ inspire you with his counterintuitive axioms, startling anecdotes, _x000D_ brilliant photographs, and offbeat quotations from artists, scientists, _x000D_ and philosophers. Whatever You Think, Think the Opposite will force _x000D_ you to rethink everything. And it will give you the confidence to take _x000D_ bigger risks and enjoy your work more than you can imagine. _x000D_ 'Brilliant, bad, charming, irascible and totally off the wall, Paul _x000D_ Arden is an original with extraordinary drive and energy, blessed with a_x000D_ creative genius allied to a kind of common sense that just isn't, well,_x000D_ common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 _x000D_ years as the Executive Creative Director at Saatchi & Saatchi. He _x000D_ was responsible for some of the UK's most successful advertising _x000D_ campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and _x000D_ Fuji. In 1993 he set up the film production company Arden _x000D_ Sutherland-Dodd. His first book sold over half a million copies. He has a_x000D_ weekly column in the Independent and recently opened a photographic _x000D_ gallery in his hometown, Petworth.

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Details
Author :Arden, Paul
Format :Paperback
Rp 212,000
Ex Tax: Rp 212,000
  • : Out Of Stock
  • Weight: 0.26kg
  • ISBN: 9780141025711

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