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Simply Briliant

Simply Briliant
Simply Briliant
Cofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places.
Far_x000D_ away from Silicon Valley, in familiar, traditional, even unglamorous _x000D_ fields, ordinary people are unleashing extraordinary advances that amaze_x000D_ customers, energize employees, and create huge economic value. Their _x000D_ secret? They understand that the work of inventing the future doesn't _x000D_ just belong to geeks designing mobile apps and virtual-reality headsets,_x000D_ or to social-media entrepreneurs hoping to launch the next Facebook. _x000D_ Some of today's most compelling organizations are doing brilliant things_x000D_ in simple settings such as retail banks, office cleaning companies, _x000D_ department stores, small hospitals, and auto dealerships.

William C. Taylor, cofounder of Fast Company and best-selling author of Practically Radical,_x000D_ traveled thousands of miles to visit these hotbeds of simple brilliance_x000D_ and unearth the principles and practices behind their success. He _x000D_ offers fascinating case studies and powerful lessons that you can apply _x000D_ to do ordinary things in extraordinary ways, regardless of your industry_x000D_ or profession. Consider, for instance, how...
·Miami Beach's _x000D_ dazzling 1111 Lincoln Road reimagined the humble parking garage as a _x000D_ high-profile public space that hosts weddings, yoga classes, and _x000D_ celebrity gatherings.
·USAA, the financial-services giant that _x000D_ provides soldiers and their families with insurance and banking _x000D_ products, inspires frontline employees to deliver legendary service by _x000D_ immersing them in military culture.
·Pal's Sudden Service, a _x000D_ fast-food chain with a cult following, serves up burgers and fries with _x000D_ such speed and accuracy that companies from other industries pay to _x000D_ learn from its astonishing discipline. 
·Lincoln Electric, a _x000D_ manufacturer based in Euclid, Ohio, dominates its ultracompetitive _x000D_ markets with a fierce devotion to quality and productivity. But the key _x000D_ to its prosperity is a share-the-wealth model that gives everybody a _x000D_ sense of security and a piece of the action. It has maintained a strict _x000D_ no-layoff pledge since 1958.
As Taylor writes: “The story of _x000D_ this book, its message for leaders who aim to do something important and_x000D_ build something great, is both simple and subversive: In a time of _x000D_ wrenching disruptions and exhilarating advances, of unrelenting turmoil _x000D_ and unlimited promise, the future is open to everybody. The thrill of _x000D_ breakthrough creativity and breakaway performance . . . can be summoned _x000D_ in all sorts of industries and all walks of life, if leaders can _x000D_ reimagine what’s possible in their fields.” Simply Brilliant shows you how.

From the Hardcover edition.
Author :Taylor, William C.
Format :Paperback
Rp 315,000
Ex Tax: Rp 315,000
  • : Out Of Stock
  • Weight: 0.60kg
  • ISBN: 9780241009185

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