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  • Ben & Jerry's: The Inside Scoop
  • Ben & Jerry's: The Inside Scoop

Ben & Jerry's: The Inside Scoop

  • Brand/Author: Lager, Fred
  • Product Code: 9780307780645
  • Availability: E-Book
  • Format :Ebook (ePub)
  • Publisher :The Crown Publishing Group
  • Language :English

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  • List Price: Rp432,300
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Overview

The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.--New York Times Book Review.From the Trade Paperback edition.

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Tags: Ben & Jerry's: The Inside Scoop, Lager, Fred, 9780307780645


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