We can always change. In The Power of Habit,
award-winning New York Times business reporter Charles Duhigg translates
cutting-edge behavioural science into practical self-improvement
action, distilling advanced neuroscience into fascinating narratives of
transformation.
Why can some people and companies change overnight,
and some stay stuck in their old ruts? The answer lies deep in the human
brain, and The Power of Habits reveals the secret pressure points that
can change a life. From Olympic swimmer Michael Phelps to Martin Luther
King Jr., from the CEO of Starbucks to the locker rooms of the NFL,
Duhigg explores the incredible results of keystone habits, and how they
can make all the difference between billions and millions, failure and
success - or even life and death.
The Power of Habit makes an exhilarating case: the
key to almost any door in life is instilling the right habit. From
exercise to weight loss, childrearing to productivity, market disruption
to social revolution, and above all success, the right habits can
change everything.
Habits aren't destiny. They're science, one which
can transform our businesses, our communities, and our lives.
