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Origin of Brands

Origin of Brands

E-book

Ries, Al

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, T..

Rp173,250 Rp247,500

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

E-book

Mark, Margaret

A brand s meaning how it resonates in the public heart and mind is a company s most valuable competi..

Rp652,960 Rp932,800

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

E-book

Post, Karen

Position your company to handle any brand crisis instantly and effectively Toyota, Tylenol, and Gol..

Rp633,710 Rp905,300

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

E-book

Holt, Douglas

Market innovation has long been dominated by the worldview of engineers and economists: build a bett..

Rp393,470 Rp562,100

Devil We Knew: Americans and the Cold War

Devil We Knew: Americans and the Cold War

E-book

Brands, H. W.

In the late 1950s, Washington was driven by its fear of communist subversion: it saw the hand of Kre..

Rp281,600

Trade Marks, Brands and Competitiveness

Trade Marks, Brands and Competitiveness

E-book

Lopes, Teresa da Silva

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to pr..

Rp2,092,860 Rp2,989,800

Andrew Jackson

Andrew Jackson

E-book

Brands, H. W.

National BestsellerIn this, the first major single-volume biography of Andrew Jackson in decades, H...

Rp181,720 Rp259,600

Age of Gold

Age of Gold

E-book

Brands, H. W.

I have found it. These words, uttered by the man who first discovered gold on the American River in ..

Rp254,100

Murder of Jim Fisk for the Love of Josie Mansfield

Murder of Jim Fisk for the Love of Josie Mansfield

E-book

Brands, H. W.

Even before he was shot dead on the stairway of the tony Grand Central Hotel in 1872, financier Jame..

Rp316,800

Heartbreak of Aaron Burr

Heartbreak of Aaron Burr

E-book

Brands, H. W.

Though he was a hero of the Revolutionary War, a prominent New York politician, and vice president o..

Rp374,000

First American

First American

E-book

Brands, H. W.

National BestsellerHe was the foremost American of his day, yet today he is little more than a mythi..

Rp181,720 Rp259,600

Traitor to His Class

Traitor to His Class

E-book

Brands, H. W.

NATIONAL BESTSELLERA brilliant evocation of the qualities that made FDR one of the most beloved and ..

Rp345,400

Man Who Saved the Union

Man Who Saved the Union

E-book

Brands, H. W.

From New York Times bestselling author H. W. Brands, a masterful biography of the Civil War general ..

Rp201,300

American Colossus

American Colossus

E-book

Brands, H. W.

In a grand-scale narrative history, the bestselling author of two finalists for the Pulitzer Prize n..

Rp432,300

Reagan

Reagan

E-book

Brands, H. W.

From master storyteller andNew York Timesbestsellinghistorian H. W. Brands comes thedefinitive biogr..

Rp201,740 Rp288,200

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