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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Mark, Margaret

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable compe..

Rp504,450 Rp531,000

Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt

Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt

Brands, H. W.

NATIONAL BESTSELLER A brilliant evocation of the qualities that made FDR one of the most beloved and..

Rp356,250 Rp375,000

American Colossus: The Triumph of Capitalism, 1865-1900

American Colossus: The Triumph of Capitalism, 1865-1900

Brands, H. W.

In this grand-scale narrative history, two-time Pulitzer Prize finalist H. W. Brands brilliantly por..

Rp281,200 Rp296,000

Zag: The #1 Strategy of High-Performance Brands

Zag: The #1 Strategy of High-Performance Brands

Neumeier, Marty

""When everybody zigs, zag,"" says Marty Neumeier in this fresh view of brand strategy. ZAG follows ..

Rp444,600 Rp468,000

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Kapferer, Jean-Noeel

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sect..

Rp1,049,750 Rp1,105,000

Origin of Brands

Origin of Brands

E-book

Ries, Al

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, T..

Rp176,330 Rp251,900

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

E-book

Mark, Margaret

A brand s meaning how it resonates in the public heart and mind is a company s most valuable competi..

Rp652,960 Rp932,800

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

E-book

Post, Karen

Position your company to handle any brand crisis instantly and effectively Toyota, Tylenol, and Gol..

Rp633,710 Rp905,300

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

E-book

Holt, Douglas

Market innovation has long been dominated by the worldview of engineers and economists: build a bett..

Rp393,470 Rp562,100

Devil We Knew: Americans and the Cold War

Devil We Knew: Americans and the Cold War

E-book

Brands, H. W.

In the late 1950s, Washington was driven by its fear of communist subversion: it saw the hand of Kre..

Rp281,600

Trade Marks, Brands and Competitiveness

Trade Marks, Brands and Competitiveness

E-book

Lopes, Teresa da Silva

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to pr..

Rp2,092,860 Rp2,989,800

Andrew Jackson

Andrew Jackson

E-book

Brands, H. W.

National BestsellerIn this, the first major single-volume biography of Andrew Jackson in decades, H...

Rp120,890 Rp172,700

Age of Gold

Age of Gold

E-book

Brands, H. W.

I have found it. These words, uttered by the man who first discovered gold on the American River in ..

Rp317,900

Murder of Jim Fisk for the Love of Josie Mansfield

Murder of Jim Fisk for the Love of Josie Mansfield

E-book

Brands, H. W.

Even before he was shot dead on the stairway of the tony Grand Central Hotel in 1872, financier Jame..

Rp345,400

Heartbreak of Aaron Burr

Heartbreak of Aaron Burr

E-book

Brands, H. W.

Though he was a hero of the Revolutionary War, a prominent New York politician, and vice president o..

Rp229,900

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